FITS’s new brand identity speaks to its strong digital credentials

Fidel IT Services. announced the launch of its new brand identity, one that depicts a unique journey of growth of over two decades. The new logo symbolizes FITS’s core vision of continuous evolution to deliver world-class technology and business problem-solving to its global customer base.

“The transition of FITS’s logo depicts the origination of the company’s journey from the physical world of consultancy and strategy, converging into the online world of digital experiences. From learning everything in the field, and unlearning it, to creating room for innovation and customizable solutions for our customers. From being defined by our know-how and expertise, to breaking boundaries through research and strategic thinking. From being structured, to staying agile with regards to product software development. From yesterday, to the future. FITS is constantly in a state of flux that keeps it moving forward”, said Ganesh Varahade, CEO and Managing Director, Fidel IT Services.

The science behind the story

The inspiration while formulating the logo design came from the key brand values of FITS and what we stand for—innovation, new-age technologies, digital transformation, and value delivery through operational excellence. A distinctive focus on the letter ‘A’ (staggered slicing of the letter) depicts ‘a cut above the rest’ approach of the company—going above and beyond in the pursuit of excellence.

Agelessly stylish

The customized typeface of the FITS logo is modern yet ageless in style. The strong, rounded, and mildly expanded font embodies the characteristics of maturity, stability, dependability, and innovation.

The colors of FITS

Just like our culture of innovation, our chosen color palette comprises a unique amalgamation of the colors Blue and Grey—we call it our Navy Grey. The color Blue brings with it the elements of confidence, stability, intelligence, innovation, and technology; while the color Grey points to the logic, integrity, strength, and maturity of FITS.

About Fidel IT Services.

Fidel IT Services an IT consulting and solution provider of next-gen business team up with clients all through the world. With remarkable experience, comprehensive system over differing enterprises and areas, we work with clients to transform them into some of the most fruitful and elite Organizations.

Incepted in 2015, Fidel IT Services is headquartered at Pune, India. Our commitment to deliver cost effective, high quality and result-oriented IT solutions to a global client. We have spearheaded ourselves in providing end-to-end solutions and services in different sections of industry like Education, Real Estate, Finance, Healthcare, Sports & Fitness, Media & Entertainment, Mobile & Wireless, Technology and more.

Fidel IT Services’ IT, Business services and solutions helps customers who involve the present world economy, ideal from little medium organizations to the best worldwide Organizations. Our partners depend on us for innovative solutions, mastery and services in Web, Mobility, Open Source structures and IT Consulting.

Our goal is to transform your organization and improve performance and we aim to respond more quickly and intuitively to changing market dynamics.

Connect with FITS on TwitterFacebook, and LinkedIn.

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